An Egyptian online talent show is plucking undiscovered entertainers from obscurity and turning them into local stars, taking the country’s regional dominance of the small screen to the web.
Founder Sherif Hosni, says his new project, Zee3 Mawhbtak or Broadcast Your Talent, complements an earlier mobile talent scout idea that gave regular people a way to show off their musical talents.
The original Zee3 Enta (Broadcast You) concept is a mobile recording booth which tours provinces to provide an opportunity to be discovered outside the glitz and noise of celebrity entertainment culture, connecting talent scouts with talent. The show connects entertainers directly with their audience.
“Zee3 Enta aims to give citizens the chance to express their dreams and ambitions, we must not ignore their talents, which need to see the light,” he told Wamda.
“It was necessary to find a new model for the project to fill that void… (the television show) Zee3 Mawhbtak is based on making the public the only jury and the talent the only star.”
The project founders plan to expand the talent spectrum after the end of the first season, which is scheduled to end before Ramadan this year.
Original article by Eman Mostafa
Continue reading at Wamda:
Zee3 Mawhbtak: Egypt’s new way to scout talent
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