Zain engages with CER to plant the seeds for growth in Jordan

When it comes to supporting entrepreneurship and youth employment in the Middle East and North Africa, Zain Jordan is taking a large step forward.

Last fall, Zain announced the establishment of a dedicated Corporate Entrepreneurship Responsibility (CER) division, a Wamda initiative designed to engage corporations across the Arab world in supporting entrepreneurship and startups. Zain is the first company in Jordan to assign a dedicated division within its organization that supports and develops startup projects submitted by young entrepreneurs.

Zain’s step to develop Corporate Entrepreneurship Responsibility (CER) is an attempt to change the quality of its traditional models by evolving its organizational structure.

Zain Jordan has taken several pioneering steps, first conducting a workshop with Wamda this January to establish internal programs to support entrepreneurs. One of the primary initiatives launched was Zain AlMubadara, a creative competition and training session designed to improve entrepreneurship skills among youth in the Hashemite Kingdom. The program aims at embracing entrepreneurial ideas and projects by providing the needed support to ensure growth and sustainability of their businesses.

Zain engages with CER to plant the seeds for growth in Jordan