With almost half of the 97 exhibitors at World Art Dubai hailing from the UAE, and almost all of the visitors expected to be based in the region, the city’s first affordable art fair is set to be a truly local affair.
“We want to target the local UAE population,” says Arjun Verma, the fair executive. “We will have free admission and an open-door policy to remove the intimidation factor that can exist at other art fairs, and also to show people an affordable range of art so they can increase their collection or even buy their first piece.”
The key words Verma repeats throughout our conversation are accessible and affordable, with the majority of artworks on show ranging in price from as little as a few hundred dirhams up to Dh50,000.
“There will be a few pieces even higher than that but we have tried to encourage galleries to keep the range much lower – to below Dh10,000 – as that is what we feel will suit everyone’s wallets.”
Original article by Anna Seaman
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World Art Dubai: affordable and accessible
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