What it takes to build a global luxury jewelry brand: Egypt’s Azza Fahmy

The tech startup boom and seemingly overnight successes like Facebook and Instagram have mistakenly led many to believe that success is somewhat instantaneous. We talk about exit strategies before we’ve even written our business plans. In reality, building a global brand takes years, sometimes decades.  Today, Azza Fahmy Jewellery —the first Egyptian designer jewelry label—employs over 200 people varying between skilled labor, designers, engineers and marketers.The company has also dressed Paris Fashion Week models, as well as Queen Rania of Jordan, singer Rihanna, and British supermodel…

View article:

What it takes to build a global luxury jewelry brand: Egypt’s Azza Fahmy

Comments

comments