In the Arab world, the strongest brands seem to be those with a government backing. Of the top 50 brands, compiled in a study by Brand Finance, the five most valuable are one airline and four telecoms companies. With a total value of US $39 billion, these top 50 brands are led by Emirates Airlines which has held the number one spot for the past five years. In total, Emirati brands contributed 37% of the total value of the top brands, followed by the UAE which sees 15 companies in the…
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What are the 50 most valuable brands in the Arab world?
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