Thomas Milz, managing director of Volkswagen Middle East, celebrated record performance in the region last year and is launching a number of new vehicles this year such as the Beetle, Golf R and the Scirocco. He also focuses on Service Excellence to match the 10 percent rise in sales achieved by the company.
The company is expanding its development in the region with a $20 million investment, including the largest VW outlet in the world in Kuwait.
In an exclusive interview with Arab News in Bensberg (Germany), Milz said the company is unique in offering German engineering of premium products at affordable prices.
He sees the Middle East markets as the most diverse in the world and notes that consumers have more to spend now than they did three years ago. He shares the company’s vision of aiming for number one in the world. These are some highlights of that interview:
How is VW doing in the Saudi market?
We have an independent company in Saudi Arabia that is taking care of Saudi business. I am not in charge of the Saudi market as VW has established a joint venture with Al-Sief and SAMACO local companies. The distributor is Volkswagen Saudi Arabia.
Have you expanded on the service side in the region?
Basically, what we have done two years ago is a program of investment to expand service centers. This year we have opened six new showrooms in Sharjah, Fujairah and Deira in addition to new showrooms Kuwait and Oman. So, by the end of this year we will have 18 outlets in the Middle East.
Continue reading at Arab News:
VW: Mideast is most diverse market in the world
Comments
Facebook
Twitter
Contact
Elan.tv
Comments