UAE airlines top LinkedIn's 'most influential brands' list

The UAE’s two main airlines have dominated a list of the top 10 most influential brands in the UAE, based on engagement among LinkedIn’s membership of 313 million professionals.

The world’s largest professional network on the internet on Tuesday said Etihad Airways and Emirates Airline were ranked first and second in the list.

LinkedIn said the UAE rankings illustrate the “varied and vibrant nature of business” in the region, including two airlines, two telecom operators, two property and real estate companies, and other significantly consumer-facing brands such as a hospitality group, a bank, a healthcare specialist, and a consumer product company.

The new ranking follows the announcement of LinkedIn’s Content Marketing Score earlier in the year, an data-driven resource giving brands insights into the engagement with paid and organic content on the platform.

Original article by Andy Sambidge

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UAE airlines top LinkedIn’s ‘most influential brands’ list