TV Goes Social in the Arab World: 3 Trends

With the growing popularity of social media, TV has become increasingly social. People now communicate and interact extensively about TV content on social media, especially via Twitter and Facebook. Even Nielsen, the U.S. media measurement and analysis company, launched a new Twitter TV Rating this past December, essentially validating Twitter as its own measure of television program popularity. This March, their study showed that heavy tweeting about a show really does predict popularity; among 18 to 34 year olds, an 8.5% increase in tweets corresponds to a 1% increase in a …

Original link –

TV Goes Social in the Arab World: 3 Trends