Turning Moroccan shops' Wi-Fi into marketing tools

Not offering free Wi-Fi is not an option anymore. Offering a quality internet connection is increasingly an obligation for merchants wanting to attract clients and improve user experience. A free Wi-Fi connection is a key factor in hotel booking decisions for almost 74 percent of travelers, according to an Ipsos study for TripAdvisor, and cafes long ago became second offices for freelancers and the technologically mobile. Offering an internet connection could have a broader impact though. Ismail Rachdaoui, the 25 year-old engineer and co-founder of Moroccan startup Nextwi, is convinced that shops’ Wi-Fi access …

Visit site:

Turning Moroccan shops’ Wi-Fi into marketing tools