Trump project Akoya set to make living in Dubai a bit more luxurious

There are many signs of Dubai’s renewed buoyancy — traffic, construction work and malls bursting at the seams, for a start. But of all of the signifiers, it is perhaps the larger-than-life billboards flanking Sheikh Zayed Road advertising luxury property developments that are most reminiscent of the pre-downturn days. And, in recent weeks, one face has dominated these billboards (and countless others across the city): that of the American heiress, former model and business mogul Ivanka Trump.

The daughter of Donald Trump is involved in all aspects of the Trump Organisation’s real-estate arm, has her own fashion, footwear, fine-jewellery and fragrance lines, and is currently looking out over the streets of Dubai as the face of Akoya by Damac, the new golf community being developed along Umm Suqeim Road by the Dubai developer, in association with Trump International. Both Ivanka and her high-profile father made a much-publicised visit to Dubai last month, checking in on progress at the development and, unsurprisingly, declaring it the “greatest golf community in Asia”.

This development is Damac’s most ambitious to date. The 42-million-square-foot community, dubbed “the Beverly Hills of Dubai”, has a sales value of about US$6.5 billion (Dh23.87bn), and will feature 7,000 residential units, including the first Fendi villas in the world, luxury condominiums, and hotel apartments by Paramount, as well as retail, entertainment and hospitality components, all anchored by an 18-hole golf course.

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Trump project Akoya set to make living in Dubai a bit more luxurious