Sony to open underwater store in Dubai

Sony will open a new underwater store for its Xperia Z3 products in Dubai on December 3.

Located off the coast of Dubai, the store will give selected Sony customers and VIPs, as well as regional and international media, the experience of a lifetime as they take to the water to view the Sony Xperia Z3 Series of waterproof smartphones, tablets, and accessories in the underwater Xperia Aquatech Store.

Vice President of Sony Mobile Middle East and Africa, Rüediger Odenbach, said the store will offer guests an unforgettable experience.

“We promised 2014 would be a year marked by a bigger, better and bolder Sony approach to both our products and the way we present them,” said Odenbach.

Original article by Neil Halligan

Continue reading at Arabian Business:

Sony to open underwater store in Dubai