Sheikha Alia Al Qassimi, an adviser of Creative Campus & Outreach at twofour54 by day, recently launched the first of its kind fashion concept store in Al Muneera, Abu Dhabi. Minbart – a play on the Arabic word “minbar”, which means platform art – provides an individual approach to fashion, art and design by offering customers the unique opportunity to experiment with labels that have never been seen before in the Middle East. We take interest in designers that have unique background stories and translate these elements into the themed collections, whether they are international brands that are rare in the region or home-grown brands that have something different to offer.
How did the concept of Minbart come about?
Coming from a design background and being a keen advocate of all things fashion, Minbart was born from having a desire to add something different to the marketplace. From what started out as an empty space, a constantly changing creative platform has been developed. We are considered to be the first concept store that sells stories and we offer the perfect space for creative people to showcase their collections.
You mentioned ‘selling stories’ – can you elaborate?
We get inspired by talking to our designers; we care about knowing what inspired them, what their backgrounds are and what made them create their special pieces. We then communicate the same experience to our customers.
Source article –
Sheikha Alia Al Qassimi talks about Minbart, her new fashion concept store in Abu Dhabi
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