Entrepreneurship in Saudi Arabia is not solely the domain of men. Young Saudi women are increasingly pitching their ideas and projects, and achieving international success. During our meeting today with Nora Al-Harthi, Taif native and cofounder of Wardatstore, the young female entrepreneur told us how a question from one Gulf tourist led her to create an online flower shop.
Safar Ayad: Tell us a bit about yourself and how you came up with the idea for Wardatstore?
Nora Al-Harthi: I recently graduated from college with a degree in computer science. The idea of opening an online store crossed my mind when I graduated. At the time, I wanted to start my first entrepreneurial project, but… I didn’t exactly know what that would be.
Then I met an Emirati woman in Mecca, who came to perform the Umrah pilgrimage. When I told her I’m from Taif, she said, “Oh, Taif! We used to visit this city twice a year to buy its famous rose products. I wish there was someone who could ship these products to us in Abu Dhabi.” And that’s how Wardatstore was born. I immediately got a team and started planning and then implementing. The process took around six months and we officially launched the store on April 17th.
SA: What products does Wardatstore offer?
NH: The store currently offers 11 Taif rose products available all year round, as well as a few seasonal products that we offer for a limited period of time (such as the Taif rose coffee beans that we released during Ramadan). Our products include the first-class Taif rose essential oil (or as they call it, the Royal Fragrance), as well as several kinds of naturally distilled Taif rose water. We also provide a collection of skincare products. Readers can check out our products here.
Original article by Safar Ayad
Continue reading at Wamda:
Saudi woman founder brings Taif’s famous rose products online
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