Saudi Campaign asks ‘Who is she?’

“Who is she?” A simple question asked in a campaign launched by the Saudi brand, Femi9. In just a few days, the question has sparked such an overwhelming response to their brand that even their facebook page went from a few hundred to a few thousand fans.

What is it about this campaign that has triggered such a strong response? In a country, where women’s rights is a hot topic, Femi9 has stepped out with a campaign that makes the audience not only question who the woman is in the photo, but pushes the current battle of women’s rights to the front and center. Femi9 is commemorating women, one characteristic at a time.

Ranked as one of Saudi’s fastest growing companies, Femi9 started with one flagship store in Riyadh and branched all over Saudi since. He’s earned a living celebrating women and their different styles by designing clothes for his clientele. Just glancing through their page, the Femi9 campaign is not only engaging women of the Kingdom, but also allowing them a neutral space to appreciate each other. With responses like “she is all of us women…who will make the future…she is hope for a better world” or “Warrior of the desert—a woman on a mission to spread divine feminine energy,” Femi9’s new campaign is creating a big splash. The reactions that are most thought provoking receive a 500 Riyal gift certificate to any Femi9 location.

To follow Femi9 on Facebook visit: http://www.facebook.com/femi9

To follow Femi9 on Twitter visit: @Femi9Fashion