Reema Al-Banna: Fashion fires up her passion

Fashion has become an intrinsically hot talking point for people in the Middle East thanks to their desire to look better. And Dubai is at the forefront of this evolving phenomenon as more and more candidates here seem to be coming forward to become a fashion designer. Believe it or not, the dresses they are designing speak volumes about their endeavor to make it big in this competitive industry.

So it leads me to think of the one and only designer Reema Al-Banna who is pushing the envelope at full throttle. It’s no surprise that she is the owner of an award-winning line “Reemami” in the UAE at a young age today.

Digging into quirky yet pretty things was what always intrigued her when she was a kid. “I always picked my own outfits and was never too shy to try new trends first while growing up,” she says.

Realizing her profound love of fashion, Reema enrolled at “ESMOD” as part of helping herself with regard to all the fashion design aspects from pattern drafting to tailoring to designing and organizing her fashion shows and so forth. “I truly believe the real working experience I’ve had is what took me in the direction of understanding the nitty-gritty of the whole trade. It was a big, big advantage for me,” she says.

Now that she was fully equipped with the know-how of the word “fashion”, she allowed in a pool of fresh energy in her life by launching her eponymous label in 2009. “It has been taking solid baby steps ever since which then translated into bringing my brand at a stage where I could proudly push it even higher and faster. That way, so far so good,” she says.

Original article by Nagmani

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Reema Al-Banna: Fashion fires up her passion