Quest Arabiya, the Middle East’s newest TV channel, is now broadcasting, with a mission to create and deliver original content from and for the region.
Available in 45 million homes in 22 countries across the Middle East and North Africa, the channel — the result of a partnership between Image Nation Abu Dhabi and Discovery Networks — launched on Monday.
It will feature content focusing on the key genres of extreme outdoor activities, turbo, engineering, nature and wildlife, science and space, and people and places to regional screens.
While it will feature content from Discovery and its international channel Quest’s extensive back catalogue, the Quest Arabiya team stress that they will not simply be regurgitating content from overseas. The aim is to create a wealth of original and adapted content specifically tailored for the region.
The team has already adapted some of Quest’s most popular shows — including Deadliest Catch, Gold Rush and Bear Grylls’ Man Vs Wild — for the local audience, through with dubbing and the addition of Arabic graphics.
Original article by Chris Newbould
Continue reading at The National:
Quest Arabiya, the Middle East’s newest TV channel, has launched
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