Bright colors and bold patterns have taken center stage at the Doha Exhibition Center this week during the seventh annual Heya Arabian Fashion Exhibition.
Thousands of women, many of them Qataris, have been flocking to the show over the past few days to check out the latest in bespoke and haute Khaleeji couture.
The exhibition last convened in November 2014 and traditionally been a huge draw among local women, with over 30,000 visitors expected this week.
What’s on display
This year, Heya, Arabic for “she,” has featured some 337 regional fashion brands. Almost a third are from Qatar, while others hail from the UAE, Saudi Arabia, Bahrain, Kuwait and Oman.
New features include daily fashion shows on a desert-themed ramp that highlight some of the most popular items of clothing. There are also three cafes spread across over the venue.
The exhibition’s various boutiques are full of mannequins and racks boasting crisply-ironed jeweled and sequined dresses in various hues and neon accents, showcasing everything from party dresses to kaftans, jalabiyas, abayas, and other apparel catering to the local market.
Original article by Chantelle D’Mello
Continue reading at Doha News:
Qatari designers highlight bold patterns at Heya fashion exhibition
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