Qatar company aims to improve road safety with technology’s help

A Qatar-based company believes it’s found a way to help motorists avoid traffic congestion and drive more safely – all while showing that the country can develop its own high-tech solutions without being completely reliant on foreign firms.

Qatar Mobility and Innovations Center (QMIC) has attached hundreds of sensors to lampposts across the country to pick up the unique signals emitted by Bluetooth devices inside passing vehicles.

By tracking how long it takes for that device to travel between two sensors, as well as passively monitoring the movement of phones running its apps, QMIC’s platform powers Masarak iTraffic, an app that provides navigation and road congestion information in Qatar and has been downloaded more than 50,000 times.

It also has programs that prevents motorists from using their cell phones in moving vehicles and helps companies with large vehicle fleets route their cars and trucks more efficiently.

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Qatar company aims to improve road safety with technology’s help