Personal finance app Wally launches on Android, aimed squarely at UAE

A year after its initial launch at Arabnet Beirut, personal finance application Wally is now rolling out Wally+, a free Android version targeted specifically at millenials in the UAE.

Since launch in 2013, Wally has sustained a global average 4.7 out of 5 stars on the App Store. The app has also won three startup competitions, been ranked the top finance app among 22 countries, and reached the top 10 in 52 countries (including India, China, and the US). The app has also been translated into 18 languages.

One aim behind Wally+ is to bring financial life into one place and enable users to control several accounts and recognize their financial standing in comparison to their peers. “Our financial lives have always been private and un-discussed, which keeps us from having information on where we stand financially,” says Nicole Abi-Esber,Wally’s behavioral economist.

Original article by Abdulghani Kataya

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Personal finance app Wally launches on Android, aimed squarely at UAE