How one Bahraini jeweler sparkles in a competitive market

If you want to find jewelry traders operating in the Arabian Gulf, a simple search on Google can lead you to a long list of local stores, international brands, and traders. This is just one indication of how competitive the field is.

But a recent entrant to the field, Bahraini gemologist Khulood Qader, believes she can compete with her innovative products. Qader’s product line, Curve Jewellery, is designed with natural pearls and an amalgam of various precious stones. She received initial financial support from the Bahrain Development Bank and UNIDO.

“My end-goal is to establish an international company and so I think it is important to choose a name that is easily pronounced by everybody and that’s why I chose the word curve,” Qader said, and added that company names should be meaningful. “As you know jewelry curves around the neck, fingers, and hands, which makes women more beautiful.”

It’s not only about the market, but also about the culture

Demand for jewelry in Bahrain and the rest of the Gulf is embedded in local tradition. Women purchase jewelry as an investment in their savings and also to offer gifts to their loved ones.

Qader established her presence in the local market by combining her educational background in gemology with thorough market research. She has managed to attract international customers by adding a western touch to her pearl sets while keeping their Arabic identity.

Original article by Elsy Melkonian

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How one Bahraini jeweler sparkles in a competitive market