Mohammed Ne’emah: The scent master

Kuwaiti perfumer Mohammed Ne’emah built a business based on his passion. He started small and now is the face of Ne’emah. His journey as a perfumer started when he was a teenager, his love for perfumes came from his parents who own a huge collection of scents.

“I believe I am blessed with a unique gift, a great sense of smell,” he said. “I love adventure and innovation and it is from my travels worldwide that I pick up different memories to create beautiful fragrances,” he added.

We spoke to the famous perfume guru who enlightened us about himself, his life and his passion.

What first got you interested in perfumes and scents?

My journey as a perfumer began at the age of 17. My parents had a huge collection of perfumes, meant for special occasions such as weddings, festivals, and other important events. I could recognize and distinguish one scent from another and I remember them vividly and can recognize them everywhere, even today. However, at that point I was more inclined toward becoming a pilot or a computer network developer. I tried experimenting with a few ingredients to create a perfume, which became hugely popular among family and friends. From there on, I realized that perfumery was a field that was meant for me.

Perfumery has thus been a part of my culture and tradition. Being the third generation pursuing this craft, the art of perfumery and the tradition of the Orient are within my family roots and I believe that becoming a perfumer was my chosen destiny.

Original article by Rima Al-Mukhtar

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Mohammed Ne’emah: The scent master