Mobile advertising in the Arab world grew 68% last year, offering stronger revenue-generating opportunities for mobile startups in the region. A recent report by the British Internet Advertising Bureau (IAB) entitled “Global Mobile Advertising Revenue,” indicates that the global market of mobile advertising grew by 82.8% in 2012, reaching an overall market value of US $8.9 billion. $109 million of which is based in the Middle East and North Africa. While this represents just 1.2% of the global market, the rapid growth rate suggests that perhaps the region will soon take a …
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Mobile advertising is on the rise in the Arab world
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