Meet the entrepreneur who created Algeria's online advertising sector

Few countries can boast that their number of internet users has gone from 1.5 million to 15 million in eight years, that they reached eight million 3G users in just one year, or that six of their local media sites have made it to the top 20 most visited websites in the country. Algeria is one that can.

Today, Algerian advertisers and ad agencies are finally starting to realize the potential of digital, and for some, the internet is turning into a new El Dorado. Behind this awakening are a few determined and inspired entrepreneurs.

One of them is Nassim Lounès. He cofounded the first internet-only advertising network, and internet-only communication agency in the country in 2007. Today, med&com’s revenues have multiplied by five since it was created, and it employs a team of almost 40.

Lounès told Wamda about the company’s beginnings and the challenges he met, and offered some inspiring lessons to entrepreneurs looking to start a new market in developing economies.

Original article by Aline Mayard

Continue reading at Wamda:

Meet the entrepreneur who created Algeria’s online advertising sector