Said Aghil Baaghil, a brand marketing strategy consultant, launched his book tour, The Power of Belonging in the United States. The Power of Belonging is about the union between the brand and the audience. Most companies fail to understand the consumers so the book explains strategically how to build brands by industry, categories and how products should fulfill the brand desire.
Baaghil’s career started consulting in Jeddah, Saudi Arabia with the launch of his first company, Logic. Logic quickly rose to success because of the radical marketing strategies that resulted in a series of exceptional consumer centric brands in the food and beverage industry. He continues to expand his branding strategy empire to include a range of services.
Baaghil’s tour will continue to several States and then to international destinations such as Abu Dhabi, Dubai, Hong Kong, etc. Baaghil says the global launch is vital for his book, he says, “I prefer to think of my audience globally and not just in the Middle East. The subject in our region is only understood to a few while globally there are many mavericks.”
He hopes that his strategies are read as critical tools for success for modern day marketing brands. Baaghil continues, “Times have changed and advertising is not the solution to build brands. That is exactly why my book covers brand marketing.”
Launching his book tour from the University of Maine at Machias, his alma mater, could not have been a prouder moment for Baaghil—calling the campus his “second home.”
The Power of Belonging is available online both on Amazon and Barnes & Noble.
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