Egyptians are known for their sense of humor, often using sarcasm and irony to describe and get through tough situations. But what if someone could turn this humor into a profitable business? Egypt’s Sarcasm Society (ESS) is an online community built to create sarcastic and humorous social comics. Started in 2009 as a closed group on Facebook, with a few thousand members, the original project was restricted to users under the age of 25, who were mostly students in…
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Making Humor Profitable: A Look at Egypt’s Sarcasm Society
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