What makes a successful wedding site in the MENA?

There is no doubt that planning a wedding requires a lot of time: from setting the wedding date, to inviting guests, and picking the wedding venue, photographer, hairdresser, jewelry, honeymoon destinations, and many other things. While time consuming and tedious, they’re essential details in the most important day in the life of any bride and groom. In an attempt to bring newlyweds one step closer to their dreams, the Arab world has seen a boom in wedding planning websites all trying to meet the increasing demand.

Among these websites is Hatgawez (an Egyptian all-things-marriage listings site), the Emirati Zafafi magazine, iWedPress.com, which allows couples tocreate their own wedding website (Lebanon), Yebab.com for wedding-related services in the Arab region, ArabiaWeddings.com (Jordan), My Farah (UAE),WeddingsInEgypt.com (Egypt), BrideClubEMe.com (UAE), and others.

Despite the large number of these websites, there is still a place for new players. That’s why we met with two wedding website founders to ask them about the foundations for creating a similar website in the MENA region.