KarTag enters the Cairo carpooling market with a user-generated 'pure carpooling' model

Egypt suffers from an astonishing amount of automobile-related pollution, traffic, and parking problems. Egyptian entrepreneurs have been innovating their way out of the traffic problem for a while now, and Hayk Hakobyan is joining their ranks. His scheme is different, though, in that it uses sharing to solve one of Egypt’s most complicated problems.

Hakobyan is one of three cofounders of KarTag, a newly launched social carpooling mobile app available for iOS and Android devices. Through the app, users can offer rides to their Facebook community in their own cars, setting the price and itinerary themselves with no interference from KarTag, says Hakobyan. “Our app facilitates matchmaking between those who have a car with those who need a ride. This is all being done among Facebook friends, friends of friends, and colleagues / students from the same company, university, or area,” he says.

“We believe that everyone should have access to affordable and reliable transport, and that being on the road can still be cheap, green, and fun,” Hakobyan adds, explaining KarTag’s mission.

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KarTag enters the Cairo carpooling market with a user-generated ‘pure carpooling’ model