Between positive revenue growth in Jordan, a new partnership with Liwwa, and a victory at Seedstars World Amman, Nur Alfayez and Fahed Farraj, cofounders of online musical instrument shop Feesheh, are two happy musicians. With so much momentum, it seems a natural next step to expand operations into the UAE.
Farraj, who leads operations as Feesheh’s COO, shares his motivation behind the move: “We have tested our pilot model in Jordan for the past two years and now we are ready to target a bigger market. Not only does the UAE promise Feesheh more consumers, but it will probably be the future headquarters of Feesheh. In a press release, Farraj reveals: “…we aim for Dubai to eventually become the hub for our expansion to the whole region.”
While geographic expansion is the next big move for Feesheh, it isn’t the only change on the horizon. CEO Nur Alfayez says: “our goal is not just to sell instruments. The name Feesheh means plug, so what we’ve always really wanted to do is better connect people to music.” According to Alfayez, half of the equation is making instruments more accessible and affordable. The other half is educating the Arab world on how to collect and play instruments. In the near future, however, Alfayez sees Feesheh as “the ultimate one-stop shop for music discussions, teachers, students, merchandise, or anything related to music in the Arab world.” From the co-founder’s point of view, this is a serious need that isn’t currently being met in the region.
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Jordanian online music shop Feesheh expands into the UAE
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