Indians are champs of reading!

A recent study puts India at the top of the heap as far as reading is concerned.

The average Indian is spending more that 10 hours reading books per week, so says a survey that puts India on top in comparison with other countries like China and the US; and the average Brit spends only about five hours reading books.

So how has India skyrocketed into this rare stratosphere? “Pure book reading with the printed book in hand is doubtful, but yes, reading has gone up overall. Thanks to smartphones and e-books, more people are reading on-the-go. The visibility and market appeal has gone up. People are making decisions about buying books based on social networking newsfeed and information on micro-blogging sites,” says Asif Husain, owner of one of the oldest bookshops in Abids.

“While videos and tweets going viral is well known, even books are going viral these days. 50 Shades of Grey was purely word-of-mouth and online phenomenon before it became a publishing sensation. Even Cuckoo’s Calling had a similar effect. Once the author’s real name was revealed everyone wanted to read the book,” says K Kritika, who blogs about books.

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Indians are champs of reading!