Here’s Why Las Vegas Hired DJ Khaled to Launch Its Snapchat Channel

Las Vegas is hoping DJ Khaled proves to be the key to winning over millennials.

For a day and a half, the King of Snapchat committed the cardinal sin of Sin City: He made sure his 6 million digital followers knew what happened in Vegas. The hip-hop star—who was in town for a music residency—was commissioned by the Las Vegas Convention and Visitors Authority to post and boast on Snapchat about the city’s highlights. His tour began May 29, when the city gave him a key to the Las Vegas Strip, a gondola ride at The Venetian, a mani-pedi at Canyon Ranch SpaClub, a night at the Cosmopolitan and even a spin by the Las Vegas welcome sign.

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