A few weeks ago, Laurence Rossignol, France’s minister for families, children, and women’s rights, went on a morning talk show, where the host presented her with a series of advertisements for new apparel “adapted for Muslim traditions,” such as headscarves (foulards) and full-body bathing suits, or “burkinis.” The first image showed a young woman with a screen-printed silk scarf knotted around her head and neck, her lips in a pout tinted the same color as her oversized pale pink coat. The host asked for Rossignol’s opinion on European retailers, such as H & M and Dolce & Gabbana, that are cultivating a niche market in what they call “modest fashion.”
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