Formula 1 meets fashion at the Fashion Fever Grand Prix

The second edition of Fashion Fever Grand Prix, a runway show featuring local designers and a high-profile audience, will kick off tomorrow at Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi.

Four designers were asked to come up with collections – ready-to-wear and couture designs in womenswear, menswear and kidswear – that represent fashionable outfits for F1-related events, from viewing the races to attending after-parties.

There’s also a charitable aspect to Fashion Fever. Shangri-La teamed up with Make-A-Wish Foundation UAE, inviting the public to place bids on Grand Prix memorabilia.

Later, a silent auction will be held, with proceeds going to Make-A-Wish. In addition, there will be a Best Dressed competition during the night – the winner gets two tickets from Etihad Airways to any destination in Europe. Contests have been launched on social media to give the public an opportunity to win tickets to the one-day extravaganza.

Kawthar Bin Sulayem, founder of the runway night, talks about the need for such an event.

What is your day job?

I am the owner and chief executive of KBS Communications – a PR agency that specialises in public relations and advertising services in Abu Dhabi. I run Fashion Fever as a brand, and in parallel to KBS Communications.

Original article by Hafsa Lodi

Continue reading at The National:

Formula 1 meets fashion at the Fashion Fever Grand Prix