Artistry

Five minutes with… Syrian fashion designer Rami Al Ali

Rami Al AliHis designs have been worn by many celebrities, including Beyoncé, Jennifer Lopez and Ivana Trump, he was named one of the most influential Arabs by Middle East magazine, and this year he marked his seventh appearance at the Paris Couture Fashion Week. We’re talking, of course, about prominent Syrian designer Rami Al Ali.

1. As you are a visual communications graduate, what inspired you to get into fashion design? From a young age I was always interested in creative pursuits but it wasn’t until my final year as a visual communications student at the College of Fine Arts, in Damascus when I realised I wanted to pursue a career in fashion. I organised and created a fashion show for my final project, which was an unconventional approach and a huge risk, but the result was overwhelmingly positive. I received great feedback from my professors and this encouraged me to further pursue a career in the fashion industry.

2. Seeing as you are based in Dubai and the Middle East, was it difficult for you to get recognition on an international level? Establishing the brand in Dubai has certainly made the road to international success a lot more difficult. The international fashion scene reached its ultimate years and years ago so it’s very difficult to compete with such a mature industry. Designers based in fashion capitals, such as London, Paris and New York, are closer to the right international media and celebrities so anything done in this region requires a lot more effort. As with anything in life though, you get out what you put in and overcoming obstacles only makes you more determined to succeed.

Original article by Lubna Hamdan

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Five minutes with… Syrian fashion designer Rami Al Ali

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