The first Euro-Mediterranean TV channel with the aim of promoting gender equality and empowering women within the Union for the Mediterranean countries is about to be launched.
“We will start broadcasting for 8 hours per day on the 8th of March 2014, which is the International Women’s Day. The administrative office will be in Brussels and the main one will be in Tunisia. We will have offices in different major cities including Beirut and Cairo”, says Lila Lefèvre, the director of Nissa TV (which means women TV) and the president of the Euromed Audiovisual Productions which is the body responsible for managing and promoting Nissa TV.
The programs of Nissa TV will include reality shows that will directly engage its female participants in raising awareness about their rights and provide them with the needed expertise to practice their political, legal, economic and social rights pertinent to their emancipation.
“We will focus on such type of programs which are better at making a change towards eradicating sexist ideologies and policies and achieving gender equality in society”, says Lefèvre.
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Feminist TV channel to empower women in the Mediterranean countries
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