Emirati designer Fatema Fardan, who designed for Eva Longoria, talks about her new collection

The newest name on the UAE fashion scene is Fatema Fardan, an Emirati who recently launched her ready-to-wear womenswear label in Dubai. At the Dubai International Film Festival, Fardan dressed the actress Eva Longoria and received international acclaim. We catch up with the up-and-coming designer.

When did you know you wanted to work in fashion design?

Since I was 9 years old. I was very lucky to be brought up in a family that really loved fashion. I was introduced to it by my parents at a young age. When we used to travel to Europe, I used to look at brands such as Versace and Moschino in the 1990s and was fascinated by all the colours, styles and fabrics – I knew right away that this was something I wanted to pursue.

When I was at school, I’d get in trouble all the time because I would sketch on all my textbooks and my teachers never liked that.

Why fashion?

We live in a world where people communicate more through body language than words. When you first look at someone, you look at the way they’ve put together different fabrics, colours and prints. Fashion, when you look back at it, is history – every era in fashion speaks about culture, ethnicity and values.

Original article by Nadia El Dasher

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Emirati designer Fatema Fardan, who designed for Eva Longoria, talks about her new collection