It seems that entrepreneurship has not only impacted the Middle East economically, but in pop culture as well. Egypt recently celebrated the launch of El Mashrou3 (which means ‘the project’ in English), the first reality TV show on entrepreneurship. The show tackles the nature of work in small enterprises, and the patience and perseverance required to meet the challenges to make dreams come true.
El Mashrou3 was officially established in 2013 by the program’s Managing Director Marwa Moaz and David Elliot, the managing director of Bamyan Media, in charge of the program’s media marketing.
Prior to the show’s production, Bamyan offered several workshops to entrepreneurs so the administration could become aware the needs of young people interested in entrepreneurship. As a result of these, “we were able to determine [entrepreneurs’] need for legal channels to elaborate their ideas,” says Moaz. “We decided to provide a link between [entrepreneurs and mentors], investors and society as a whole through an entertaining and educational TV show.”
Source:
El Mashrou3, Egypt’s first competitive reality show for entrepreneurs
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