Dubai's MAF inks deal bring UK's AllSaints to Middle East

The fashion retailing arm of Majid Al Futtaim, the shopping mall operator, has announced an exclusive partnership with British fashion brand AllSaints to spearhead its entry into the Middle East.

Starting from 2015, Majid Al Futtaim – Fashion will roll out the brand’s stores across the GCC, a statement said.

“We are delighted to be partnering with AllSaints as the brand makes its much-anticipated debut into the Middle Eastern market,” said Rajiv Suri, CEO of Majid Al Futtaim – Fashion.

“The directional brand offers something new and fresh to the regional retail landscape and we are looking forward to working together with the AllSaints team to ensure its continuing success.”

“The Middle Eastern fashion and fragrance market is one of the top 5 globally, with a pace of evolution that continues to create benchmarks,” added William Kim, CEO of AllSaints. “As such we are excited to introduce our brand to the region through a partnership with Majid Al Futtaim- Fashion.”

Original article by Andy Sambidge

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Dubai’s MAF inks deal bring UK’s AllSaints to Middle East