Dubai’s Lumas Gallery wants to change the way people think about buying art

Art can bring aesthetic pleasure. On a social level, it can also act as a status symbol and – if you are shrewd about your purchases – can also prove to be a lucrative investment.

Many people feel daunted or overwhelmed by the prospect of going into an art gallery or an art fair to make their first purchase. Unless you know what you want, you could easily get confused and end up going home empty-handed.

Becoming an art collector doesn’t have to be an intimidating experience – from finding a gallery offering a range of affordable artworks to attending an auction.

Targeting the middle ground between fine-art pieces and mass-produced prints, Lumas Gallery is one of the newest outlets in Dubai and promises to change the way people think about buying art.

Founded in Germany in 1996, the brand has 36 boutiques around the world, with the ambition to “liberate art” from the constraints of hefty price tags and stuffy galleries, but at the same time delivering quality pieces.

Lumas offers a variety of works from 200 established artists, who are mostly photographers, as well as iconic images from historical archives, such as black and white film stars or the Vogue fashion catalogues.

Original article by Anna Seaman

Continue reading at The National:

Dubai’s Lumas Gallery wants to change the way people think about buying art