Dubai's Jumeirah, Google launch new online hotel experience

Dubai-based luxury hotel group Jumeirah has collaborated with Google to launch Jumeirah Inside, a virtual platform comprising 360° video and photography which enables users to make hotel bookings.

Jumeirah said the online tool is a hotel industry first and offers a fully immersive digital travel platform which is accessible through www.jumeirah.com.

The platform provides access to Burj Al Arab which is brought to life by 360° video, 3D sound, interactions and exclusive tours.

Ross McAuley, group vice president of brand, digital and loyalty, Jumeirah Group, said: “Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group. Just as we aim to exceed our guests’ expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival. This is a world first for the hospitality sector.”

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Dubai’s Jumeirah, Google launch new online hotel experience