Dubai-based The Crystal Group is to expand into Morocco and is also keen to restart operations in London and eventually open branded boutique hotels, the company’s founder told Arabian Business.
Mazen El Zein, who founded the company in 2003, said it was aiming to double its operations within three years with expansions planned under its popular brands People club and Sake No Hana as well as 40 Kong, EDEN (Every Day, Every Night) beach club and Em Sherif oriental restaurant.
He said a new complex in Casablanca, Morocco, to open this month, will host most of its brands, starting with the opening of EDEN, then 40 Kong and a People Club Casablanca next year around October/November.
El Zein the company would also like to get back into London after previously running Crystal in London between 2006-2010. “I’m looking to go back to that market and the brands I would looking at for London will be Em Sherif and People,” he said.
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Dubai’s Crystal Group plans Morocco, London expansion
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