Dubai launches $20m global promotional campaign

Emirates and Dubai’s Department of Tourism and Commerce Marketing (DTCM) have launched a new campaign to promote the emirate around the world.

The $20 million ‘See you in Dubai’ campaign, one of Emirates’ largest to date, has been created in partnership with DTCM to reach audiences across the globe, focusing particularly on markets in Europe, Asia, Africa, Latin America and the Middle East.

“Dubai is a global hub and a global destination in itself. From Emirates’ perspective, it is our unique differentiator,” said Sheikh Ahmed Bin Saeed Al Maktoum, chairman and chief executive of Emirates Airline & Group.

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Dubai launches $20m global promotional campaign