Dubai Design District’s visionary plan

Very often I am asked, what is the worth of design? Over the years I’ve come to realise it’s not just the price tag or the label or even the lure of a covetous original. Art and Design — architecture, product, fashion — together form a resource book of sorts, documenting a civilisation’s unique place in history, celebrating its people, their aspirations and the best of technological achievements of the times. This global resource book is also the jumping board for the future. Hence, nurturing one’s creative pool becomes a priority even bigger.

In its new master plan for Dubai Design District (d3), TECOM dedicates 21 million square feet of prime real estate — set right opposite Downtown Dubai — to the region’s growing design, fashion, art and luxury sectors over the next decade.

“From the very start we have worked with leading global figures as well as local talent from across the spectrum of the creative industries to ensure we can provide the right facilities and infrastructure suitable for both international brands and emerging regional designers” said Dr Amina Al Rustamani, Group CEO of TECOM.