Innovation

Dubai-based Knot Standard tailors with 21st-century twist

KnotStandard

Sometimes the best business ideas can come from answering one simple question. For the three entrepreneurs behind the Dubai-based custom clothing company Knot Standard, it was “Why should you spend more money for an off-the-peg suit that doesn’t fit when you can have a better one hand-made?”

Of course, Tareq Al Shaikh, Matthew Mueller and John Ballay then decided to take it up a notch. Mixing their diverse backgrounds in tech, finance and banking, the trio have given old-school tailoring a 21st Century twist with a one-of-a-kind online measuring service where you can have the perfect suit or shirt made, right from the comfort of your room. All you need is a webcam, a CD or DVD, and an internet connection.

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Dubai-based Knot Standard tailors with 21st-century twist

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