Dareen Jaamour is a Syrian interior designer who was born and raised in Jeddah. She is now the creative mind behind Jou-L Handmade Art with Love.
Jaamour has always been interested in art since she was young. This was further nurtured with a degree in interior design from Genius Academy Institute. She initially trained with architects, which helped to shape her career.
“I have worked with different interior design companies and have gained exposure to real life experiences, dealing with contractors and suppliers. My last job before going independent was with the famous Italian brand Visionnare, an IPE Cavalli furniture line where I was a senior manager responsible for the design studio and was privileged to design their showroom in Jeddah,” she said. “I’m passionate about the environment and I believe that the up-cycling and re-use of materials is the way forward. By turning them into something functional and visually stunning, I am creating something utterly unique,” she said.
Two years back the interior designer created her own brand Jou-L that adopts the idea of up-cycling. She spoke to Arab News about her project, interior design and future plans.
What is the meaning and the story behind the name of your brand?
The name Jou-L was inspired by my daughters Joud and Lamar who are truly my little jewels. They were the reason that I started my own business, so I can spend more quality time with my sweethearts and have them around.
Tell us about your brand.
Jou-L is a reflection of my personality, passion, creativity and love for art. Having an interior design background helps me come up with stylish and unique designs. Jou-L offers up-cycled, one-of-a-kind furniture and home accessories. Each piece is unique, ready to live a new story and make memorable memories with you. By owning a Jou-L up-cycled product you are helping the environment because all products are refurbished, old or unused furniture is brought back to life once again in a new gown. Also, five percent of the selling price will be donated to different charitable organizations.
Original article by Hanan Mohammed
Continue reading at Arab News:
Dareen Jaamour’s dream: A green house in every house
Comments
Facebook
Twitter
Contact
Elan.tv
Comments