Amidst a sea of international franchises, a Dubai-based accessory and bag designer is tapping into consumers’ growing demand for unique and original designs that can be customised to create a truly individual item.
Originally from Lebanon, Cynthia Pennikian’s signature designs are rooted in Arab culture but her work takes inspiration from pop art and everyday modern life.
Marketed under the Ceecode label, an example of Pennikian’s retro approach to combining high fashion with individual customisation is her use of car license plate as inspiration for some of the bags in her latest collection.
“Us Arabs are always interested in our license plate numbers, sometimes paying thousands for them to be unique or adding the number one. That’s why I thought it was a great idea to have them on clutches,” said Pennikian.
The move has proved popular with the public, with growing demand for the limited edition pieces.
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The coolest summer bags: Middle East’s Indie revolution
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