Code no more: Jordanian platform debuts drag-and-drop builder for in-app ads

When Samer Tarazi and Omar Massad of RedTroops – an in-app advertising-focused startup that connects advertisers and app developers, and allows even the most novice of would-be advertisers to build rich-media ads – pitch their business to potential investors, they describe the current in-app advertising industry as a ‘black box’ that has little in the way of transparency or control for either advertisers or developers.

According to the RedTroops team, the current in-app advertising industry works as follows: Advertisers and developers alike must deal with ad networks, which serve as the media buyers for the industry and act as middlemen between the two sides. Advertisers pay ad networks to place ads on their behalf and entrust that the most is being done to maximize their return on investment. On the other side of the coin, developers receive a variety of advertisement formats, some of which may not be suitable for their particular app, and are often left in the dark about the specifics of their payout.

“For both ends it seems like it’s an inefficient, no-control, no-transparency process that is really lacking. And what we’re trying to do is remove that black box, remove that middle man, and create a direct connection between the app developer and the advertiser,” says Tarazi, CEO of RedTroops.

“Simply, the purpose of RedTroops is to make in-app advertising accessible to anyone around the world. We’re just trying to make it really simple and straightforward… I want a guy who’s selling falafel to create an ad for their shop,” he adds.

Original article by Hayden Pirkle

Continue reading at Wamda:

Code no more: Jordanian platform debuts drag-and-drop builder for in-app ads