Chanel: From Dubai, for the world

At sunset on Tuesday, on an artificial island off the coast of Dubai, Chanel will gather 1,000 of the world’s most fashionable people, including 300 local and international media and a handful of celebrities, for its latest cruise collection fashion show.

Each May, the cruise presentation travels to the world’s most glamorous cities, and for the first time, Chanel is bringing it to Dubai.

Fashion eyes around the world will watch not only the clothes on the runway, the famous models and the air-kissing at the cocktail party that follows: Dubai’s fashion creed will be showcased as much as the tweed jackets and quilted handbags the brand is famous for.

The decision to host the major fashion event was the result of a successful celebrity exhibition last year, The Little Black Jacket, in Downtown Dubai, and personal interest from the label’s fiercely innovative 80-year-old creative director Karl Lagerfeld.

“It was obvious we have to come here,” Bruno Pavlovsky, Chanel’s president of fashion activities, said in Dubai on Monday. “When we started to work on the idea, we received very strong support from the local government, and for them, Chanel coming for a unique show in Dubai was something which makes sense. We are here to launch the cruise collection in an event from Dubai, for Dubai, but also for the world. We know it will be something global and good, both from Chanel and for Dubai.”

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Chanel: From Dubai, for the world