Can this Dubai startup improve Arabic content design?

ShortPoint, a Dubai-based web and content-design startup that launched earlier this year, hopes to save content creators hours of coding by integrating its service with their Content Management System and expanding their editing options.

“When authors publish content, they can edit the font (in bold or italic) and insert a picture or a video,” says Founder and CEO Sami AlSayyed. “But they can’t design the web content or page. So we improved the ‘editor tool’ to offer a different, uncomplicated experience.”

Shortpoint’s service is presently compatible with four systems. The company plans to expand its service to work with CMS like Oracle WebCenter, WordPress, DNN Software, Drupal, Joomla and other softwares used by bloggers and SMEs.

The company has received a $100,000 investment from Silicon Oasis Founders. The startup plans to invest this amount in a, comprehensive marketing strategy, a much needed approach as they have relied on word-of-mouth and event exposure for advertising.

But despite the many challenges ahead, like finding the right talent, ShortPoint plans to continue offering solutions for Arabic content designers without neglecting English content.