Cake Boss Buddy Valastro is looking to bring his slice of family life to the Middle East

The New Jersey baker Bartelo “Buddy” Valastro has long been a favourite with the region’s sweet-toothed TV viewers. Cake Boss, the reality show set in Carlo’s Bake Shop, his family’s 100-year-old business in Hoboken, premiered on the American network TLC in April 2009, and has been almost ever-present in the channel’s schedules for the six seasons of the show that have been broadcast since.

Middle Eastern viewers have been able to keep up with the family’s pastry-based tribulations, too – initially on the Discovery Channel and more recently on the Discovery Networks-acquired, Dubai-based food channel Fatafeat. The show has attracted a healthy fan base in the region, as well as across Europe, Asia and Australia through Discovery’s global channels.

Fans will be pleased to hear that Valastro has been in the region looking to open Middle Eastern branches of the bakery, which has already become a tourist hotspot in Hoboken and grown to five outlets in the United States, with another nine due to open this year.

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Cake Boss Buddy Valastro is looking to bring his slice of family life to the Middle East