From boardroom to baby room: how Mona Ataya is building the UAE's one-stop shop for mothers

Mona Ataya is proving to be one of the UAE’s most prominent of women entrepreneurs. The co-founder of Bayt.com, arguably the most successful online search engine for jobs in the Middle East, is now working to disrupt the well-ingrained retail space in the UAE with the goal of assisting mothers with their maternity, infant and childcare product needs. Ataya’s latest venture is Mumzworld, a rapidly growing e-commerce website through which customers now have access to a comprehensive catalog of thousands of childcare and maternity-related items from hundreds of world-class brands, ranging from the likes of Baby Einstein to Fisher Price.

After becoming a mother herself, Ataya quickly realized there was no one-stop shop in the UAE where mothers could quickly and conveniently compare and purchase products for their children. “As a mother, I did not feel empowered with choice about making the right decisions for my children. I had endless questions about what to buy, where to buy, how much to pay and who could help me,” she said.

“… I spent a lot of time online researching which products were safe, what to read to my children and how to raise smart and happy kids,” she continued. “Once you educate yourself about what you should buy, the next question is where to find it.”

Mumzworld has a catalog of more than 100,000 products on its bilingual website [English and Arabic], offers same day delivery for diapers, with two to three days delivery for other products, Ataya said.

Original article by Sushmitha Pidatala

Continue reading at Wamda:

From boardroom to baby room: how Mona Ataya is building the UAE’s one-stop shop for mothers